Apple’s 10 biggest problems

That’s the headline from author Philip Elmer-DeWitt. “One of Apple’s most influential pundits zeroes in on what’s wrong with the company.”

The reference is to Daring Fireball’s John Gruber.

At Macworld Expo 2010, The Grubster delivered a list of what’s wrong with Apple. In order of delivery, who or what is leading the list?

Steve Jobs.

Steve Jobs is what’s wrong with Apple. Right off the bat, Gruber declares El Jobso IS the problem at Apple- one of many.

Money quote:

“It can be argued, Gruber maintains, that Steve Jobs’ most important product — the thing he’s spent the better part of his energy building since he returned to Apple — is not the Mac, the iPod, the iPhone or even the iPad. It’s Apple Inc., the company. The pessimistic dig on Apple, says Gruber, is that it’s a supremely well-organized company organized around one irreplaceable guy. The optimistic view is that Jobs has structured it to run like his other company, Pixar, which manages to turn out hit after hit, year after year, without a charismatic celebrity leader.”