Remember when Gizmodo used to be a site where you could find loads of small items about the latest crazy gadgets? Just like how MTV used to be a site where you could watch music videos. Alas, cable channels and blogs inevitably feel the need to evolve, which is why MTV runs whatever it is they now run, and Gizmodo now resorts to the dreaded A word — analysis. Egad. Like this piece, which runs 1,100 words and no doubt took a lot of time and effort to put together, but basically says, Most companies show off prototypes and then don’t build them; Apple only shows off stuff that they are really going to sell; therefore, Apple is better than everyone else.

On the bright side, they did create a really cool graphic (above) for the essay.