Former Apple employee: “Leaks are intentional”

A former marketing manager at Apple says that in fact The Company does intentionally leak info in order to hype a product release.  Really?  Are we sure on that?  Woulda never ever guessed.  Main point to take away from the article, though: “The key to a successful intentional leak is to ensure that deniability exists on all sides.”  Riiiiiiiiiiiight.