Crunch those numbers again, Carol

Interesting article here about the “It’s You!” campaign by Big Purple. Yahoo! says their ad campaign is working.  Something about how homepage “engagement” rose 3% to 5% from September to October. When you look under hood, says Nicolas Carlson, you realize two things.  One, October has more days than September.  And now when you log out of Yahoo! Mail, the home page auto-loads.  Nice bump, eh? Here’s a chat with Yahoo! CMO Elisa Steele about the campaign, (in case you! missed it.)