In a move highly reminiscent of the mp3 price negotiations with the major record labels, Apple is now dictating highly suggesting to the print publishers what price guidelines will be for selling e-books on iTunes. Everybody saw this coming and it was unavoidable. Publishers want high margins to maintain their cushy lifestyles. Apple just woke them up to the new reality.

IT'S CALLED STICKING IT TO THE MAN AND NOT THE CUSTOMER