The filthy Swedes have closed their flagship store in London because it’s right across the street from our store and we were kicking their ass. Says an analyst:
“There was no question that the store was trying to replicate what Apple had done and build up the brand rather than shift devices. The question is why that strategy has worked for one company and not for the other.”
And the answer is, because one company has a product that is awesome, and the other is Nokia. Duh.
Links to this post
[…] Nokia’s closing their Regent Street flagship store, due to poor foot traffic and sales. They’d invested £4 million in the location, right across the street from Apple’s Regent Street shop. [BusinessTimes via FSJ] […]
[…] Nokia’s closing their Regent Street flagship store, due to poor foot traffic and sales. They’d invested £4 million in the location, right across the street from Apple’s Regent Street shop. Nice shop, but we saw this coming. [BusinessTimes via FSJ] […]
[…] Nokia’s closing their Regent Street flagship store, due to poor foot traffic and sales. They’d invested £4 million in the location, right across the street from Apple’s Regent Street shop. Nice shop, but we saw this coming. [BusinessTimes via FSJ] […]
[…] in the location, right across the street from Apple’s Regent Street shop. [BusinessTimes via FSJ] Tagged:businessgallerymobile phonesnokianokia regent […]
[…] I Guess Nokia Doesn’t Need a Flagship Phone Store If No One Wants Their Flagship Phones [Nokia] No Comments by admin / December 8th, 2009 Nokia’s closing their Regent Street flagship store, due to poor foot traffic and sales. They’d invested £4 million in the location, right across the street from Apple’s Regent Street shop. Nice shop, but we saw this coming. [BusinessTimes via FSJ] […]