A picture is worth how much again?

Maybe you’ve seen the stories where AT&T flacks say Operation Chokehold “had no impact at all today.” Maybe you feel like it was all for nothing. If so, check out these charts.

First chart is AT&T’s stock price over the past three months. Hey, the’ve been kicking ass since they reported that strong quarter in late October, with “record wireless gains.”

Picture 2

But what’s that sudden change of direction at the far right side? Let’s take a look at the chart for the past five days:

Picture 1

Huh. Suddenly the shares go down. Now, it’s no big deal. Over the whole week, shares were down just 73 cents. Who cares about that, right? I mean, when you multiply that 73 cents by AT&T’s 5.9 billion shares outstanding, you’re looking at a drop in market value of $4.3 billion.

Yeah. No impact at all. And it probably had nothing to do with that blitz of bad publicity. Nah. Couldn’t be. Oh well.

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