Check out this story on The iPhone Blog where some of the GPS guys discuss the new Google Maps Navigation app, and listen to the wonderful smooth sound of denial: We’ve been doing this for 18 years, our stuff is high quality, unique features, our iPhone app is great, we don’t think Google will have any impact, people are willing to pay for our stuff, blah blah mwah mwah. Plus ça change, as they say in Belgian.