Well played, Microsoft. No, seriously.

Here’s a great idea. Create an ad in which the name of your product (in this case, your new browser) is placed next to an image of a woman vomiting. Brilliant! B.F. Skinner (who was totally a Mac user) is applauding you from the afterlife.

FWIW, here at Apple someone stripped the audio out of this clip and replaced it with a script in which a guy shows his wife Windows 7 for the first time. Then she pukes, and we toss in our cutesy Apple music and a voice-over that says “Seriously. Buy a Mac.” Go ahead and try it at home. It’s loads of fun. Send in your best efforts and we’ll share them with the world.