The interwebs are burning up with rumors (see here and here) that Orange will pay French iPhone customers to upgrade to the next release.

Are we concerned that this will cheapen our brand? Um, that would only happen if the the francs or lira or pounds come out of our coffers. Which they most certainly will not.

Oh contraire! Here’s a great opportunity to sell and resell (and resell) to the same customer. Not only is a sucker born every minute, the same sucker may be reborn a couple times a year.

Life is copacetic.

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