So I’m getting loads of mail and comments from people saying I should stop commenting on the primaries and stop raving about Obama because they don’t come here to get political news they come here to get stuff about Apple and technology blah blah blah.

Folks, look. If you’re writing in saying this, then you clearly don’t understand me and you don’t understand Apple. Apple isn’t a technology company. Apple isn’t a consumer electronics company. Apple is a lifestyle. It’s a way of looking at the world. It’s a perspective. An experience. Politics and culture are woven in the very fabric of who we are. So are music and literature and film and religion. And yoga and meditation. These are the things we at Apple think and care about. Except for the engineers, who really do care about nothing other than their stupid little weenie projects. Especially the OS and developer tool freaks. But they’re a tiny majority of the company. For the rest of us, the point of Apple is not just to sell more iPods and iMacs. We’re trying to change the world.

People, I’ve got Al Gore on my friggin board of directors, okay? You think that’s because he knows a lot about business? Or technology? Um, right. I mean he’s like one of my best friends in the whole world. And trust me, we don’t hang out and talk about how 3G networking and how much flash memory to put in the next iPhone. We talk about America’s role in helping the developing world develop; we talk about poverty, and AIDs, and climate change, and economics. We talk about how this country can climb out of the hole we’ve dug for ourselves. We talk about how we can keep the assholes in Washington, D.C., off my back. And lately we talk a lot about Obama. It’s what we’re on the phone discussing. We’re watching the primaries, watching the momentum build. We’re amazed and happy and almost daring to believe and almost daring to feel excited despite that nagging voice inside us telling us that we shouldn’t get our hopes up because good people always get crushed in the end and no doubt the Clintstones have loads of dirty tricks up their sleeves. (Al says he’s had a whiff of what they’re cooking up, and it’s terrifying.)

Now look. I know that most of you are hardcore Apple believers who don’t need to be told any of this. You know what Apple is all about. You know that when you carry iPhone it’s not just because it’s the best mobile device ever created but also because it defines you and tells the world what kind of person you are and what you stand for and what you believe in. You know this. You’ve been part of this movement for decades, some of you. But the new guys need to be instructed. And that’s cool. We need to bring in the new blood. My feeling is this: Let’s not harsh on the n00bs. Let’s be gentle with them. But at the same time we must let them know how they’re supposed to vote. Okay? We all straight? Namaste to everyone. Go Obama. Stop the war. Peace out.