Oh yeah. We introduced a new iPhone and iPod Touch today. No big deal.

See here. No big deal. More storage space. Higher price. We’d almost forgotten this was coming. But anyway, you’ll love it. No need to say anything much about it or have a big event or get up on a huge stage with a giant image of iPhone behind me. Which is why we didn’t. It’s how we roll. Totally minimalist. Understated. No hype. We just put out a very simple press release. Okay? It’s a cool phone. Now it’s even cooler. Go buy one. Now let’s just move on.