Ever look at something that’s just deceptively simple and gorgeous and easy to use — like, I don’t know, your iPhone — and ask yourself, Why the hell can’t all phones be like this? For that matter, why can’t all products of all kinds be like this? Check out these bozos trying to explain the magic of iPhone at a panel in Barcelona and you’ll get a good idea why. They’re all overthinking it. There’s all this talk of “need states” and “neural networks” — sheesh. If anyone here ever talked like these people they’d be tossed out in a heartbeat.