Why Apple rules retail

Check out this story from Fast Company in which some filthy hack tells about spending the last two years working in menial retail jobs and tries to pass this off as some kind of George Plimpton “Paper Lion” participatory journalism project. “In what wound up as a two-year undercover project, I took a series of entry-level retail jobs … I did it to better understand the world of commerce and the corporate cultures that drive it.” Hey, whatever. If that’s the story you need to invent so you can face your family at Thanksgiving, fair enough. Good news is that retail dude worked in an Apple store and went through our training program (yeah, we knew he was a plant) and he says we kick butt compared to stores like Gap and Starbucks. But you knew that. Much love to Hamish for the tip.