Everybody thinks they’re a product designer

Check out this article. Guy wants us to redesign the iPhone to make it more like a BlackBerry. Not sure where to begin on this except to say that we don’t sit down and design our products based on what other products look like. We start every time with a clean sheet. Jon Ive calls it “tabula rasa” which apparently is some French term meaning you start with a clean sheet and because he’s British he has to use fancy French terms even when you could just say something in plain language.