Well, here it is. In PC World, penned by a guy from Computerworld. Whatever. They’re saying Apple is the new Borg. Yikes. See here. Thing is, there’s a difference between an evil tyrant and a benevolent tyrant. Our job is to make sure people understand that difference. For example, when we introduce iPod Touch and strip it of most of its useful features except for the one that lets you connect via WiFi in Starbucks and buy songs from our store — see, that’s benevolent. At least I think that’s what benevolent means. Maybe I should look it up.