Well Virgin America has rolled out its new service and apparently Richard “World’s Biggest Asshole” Branson has just clean ripped off Apple’s look and feel. See this story about the planes. One traveler reports that “the white leather seats were spacious and comfortable, the playful purple-and-pink mood lighting was a welcome change from the fluorescent norm, and … the interior of the plane as a whole was `like a big happy iPod.'”

Hate to point this out, but I told you this was coming a year ago. See here. I know. Scary, right? He wanted to license our stuff; we told him to siooma; so he went ahead and just stole it anyway and now is defying us to sue him, knowing that we won’t dare do it because we’ll look like jagoffs. Bastard.