I know this photo isn’t brand new. But repetition is the key to advertising. Repeat after me. Repetition is the key to advertising. Repetition … you get the idea. As far as I’m concerned we can’t hammer this home enough. Pretty simple message. Our box looks way nicer. And it’s got a real operating system. And the price is about the same. Bokay? What is not to love? And Michael Dell, how can you sleep at night after inflicting stuff like this on the world?

(Photos: iMac by Dale Merkin for Apple; Dell POS-420 by Laurent Chingado, Austin Chronicle.)

UPDATE: First version of this said our box “doesn’t run Windows.” Commentards are having a field day with this since, yes, our box can run Windows. Jesus. Fixed it anyway. Okay, ladies?