Because we make a lot of products in just black and/or white. See here. Money quote: “Apple thinks it’s funny – witness its latest “I’m a Mac” adverts. But sadly it’s the PC guy who’s the funny one. The Mac guy is a bit of a prat. Stop being so damn cool, and get a sense of fun back in your life.”

Ah, the English. Yes. The experts in what’s funny. Simon, thanks for the help. BTW what the hell is a prat? Is that even a real word?