InformationWeek says Apple is "headed for a fall"

See here. Guy lists 10 reasons why Apple is in trouble. My fave is this:

7) When an online impersonator of the CEO is more interesting than the CEO himself, that’s not a good sign. If you haven’t read The Secret Diary Of Steve Jobs (, you should. It’s not only funny but more than a little insightful on Apple’s internal politics.

I’m glad he likes the blog, but I wonder: Why do people keep referring to me as an “impersonator”?