Every time you buy a Dell, a baby seal dies

This slogan showed up on the eighty-foot-by-twenty-foot multi-touch screen in our lobby this morning. One of the guys in Jon Ive’s lab found some photos we could use with it. Some showed actual seals being clubbed. Too graphic, I thought. Another idea was to have some baby seal silhouettes dancing with iPod cords on their heads, and then keeling over when Dell makes a sale. We could put it up on billboards with a Dell sales unit counter. But you know me, Mr. Minimalism. I like the cute baby seal photo all by itself. Simple, direct. I think maybe we’re on to something here.