Wow. Sales down by a billion, earnings down 30%. Now they’re using the T word — turnaround — and saying it could take years. Ouch. Well, give Dell the gold medal. They started a price war and won the race to the bottom. Looked great until everyone else arrived there too. Now what? Hire engineers and try to invent stuff? Look for other markets to commoditize? Like what? Could they move into the auto parts business or something? Open a chain of pizza restaurants? Maybe just shut it down and give the money to the shareholders.
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