Think different. Think expensive.

Have a peek at this. This guy is using his $900 Mac Mini as a DVD player. Has almost all the same features and functionality as those $50 no-name DVD players, but without the stigma of low price. This is exactly the kind of consumer we’re targeting with our Apple-in-the-living-room strategy. The kind of guy who says, Hey, I’m a little bit different. I’m a little bit better than you. I care enough about movies to spend a little bit more (or a lot bit more) to get that glossy white box in my living room. Sweet.