Business 2.0 writer Jon Fortt wants you to know that Apple will have a hard time making this movie download thing work. His article bears the incredibly savvy headline, Warning to Jobs: Taming Hollywood not easy. Gee, really? Wow, thanks for the warning. Not easy, huh? Maybe we better just drop the whole thing.

Hey, Jon Fortt, here’s a warning for you: Your Head Is In Your Butt. Extracting It Not Easy.

Dude, if I wanted to be told the obvious, I’d subscribe to BusinessWeek. (You’ve heard their new slogan? BusinessWeek: In case you missed the Journal last week.) Honestly, does anyone actually read Business 2.0? Does it appear in print? I don’t think I’ve ever actually seen a copy of it.