Consumer Reports calls our product defective and says they can’t recommend it. And what happens? Some hack at Business Insider actually sides with us, and says Consumer Reports is just trying to pull a publicity stunt, bashing Apple to drive traffic to its Web site.
Friends, the power of our brand is like nothing that has ever been known to man. If you could bottle our brand, it would be more powerful than kryptonite, more valuable than gold. The guys at Toyota just sit there turning green with envy. Honestly, I’m just agog.
My response is simple and direct: We will never, ever, ever do a recall. No way. The stain of a few gripers we can deal with. The stain of a recall is something that takes years — years — to overcome. In our business it would be fatal. We would never recover.
So, no. We’ll keep shipping the fucked-up phones, and we’ll continue to insist that they are the best phones in the world with the best antenna that has ever been invented for any mobile device. We’ll keep running syrupy ads showing deaf mutes waving at each other over FaceTime.
If that’s not enough, maybe we’ll do a partial fall-back and agree to give out free bumpers to people who want them, and we’ll act like this is some huge deal and a big blow to our bottom line and blah blah blah so that will buy us a month maybe.
Then we’ll rush out iPhone 5 with a new design by Christmas season. It’s basically an iPhone 4 with a rubber wrapper around the outside. We’ve got the kids in China building them already.
Meanwhile, to all concerned, remain on message: There is nothing wrong with iPhone 4. It’s the best phone in the market. Even Consumer Reports admitted that.
If anyone mentions Android, say it’s fine if you’re a hardcore computer geek but too complicated for the average user. And it has the porn on it. Gross. Plus, iPhone has the bigger GBs.