mobile format wars, it can always gain ground in mobile search, and what better place than on the single most popular smartphone on the planet, right? As previously noted, it already locked up Verizon Blackberry users, to those users own consternation, for five years. But leave it to PC World to cap their article with something I’ve been talking about for quite awhile now -
Apple is developing their own search engine, for mobile devices and then the desktop. It looks good, it’ll be devastating. Oddly enough it won’t be a Google killer – it’ll be a Bing-Yahoo!-Ask killer. Look for it in August folks.