Katie just called me in a panic. She says this Lenovo spoof video making fun of MacBook Air has gone “mad viral” on YouTube — it’s had more than 400,000 views and is ranked sixth on the site right now, first among comedy videos. She’s like, “Steve, we have to do something. Right now. I mean right now. This thing is getting out of control.”
I was like, “Katie, look, I’m in my meditation chamber, and I’m listening to Lothar and the Hand People and trying to focus on the future. This stuff about existing products — who cares? I mean the Air is done. It’s out there. You have to let it go. I let go of it the moment I introduced it. It’s not ours anymore. It’s a part of the world. It’s like what Khalil Gibran says: Your children are not your children, they are the sons and daughters of life’s longing for itself, they come through you but not from you, and though they are with you, they belong not to you. Have you read The Prophet? You should. Guy was a genius. And his stuff really helps with product marketing. Fact is, people can respond to MacBook Air however they want. What does it all mean anyway? We’re all of us just atoms floating in a pond of ectoplasmic goo toward some kind of great vanishing act, the vast emptiness of the everything that we’re all a part of, inseparable from each other, each part indistinguishable from the whole, so what is the point of hating or fighting or arguing? What is the point of any of this?”
She’s like, “Steve, you took peyote again, didn’t you?”
I’m like, “Yes I did, and it’s wonderful. Would you like some?”
By then she’d hung up.