So our leak to Gizmodo worked like a charm, and they’ve posted the news about the 3G iPhone drop here. Big date is June 9. Katie and her crew are putting together the final memo which will go out to Goatberg, Smurfy and all the other filthy hacks either late tonight or early tomorrow. Last draft I saw looked like this:
Dear Filthy Scum Hack:
Son of iPhone is about to make its appearance on June 9. We expect that you will give this important news the column inches it deserves, just as you did last year. We are giving you this early heads-up under NDA so that you can finish up any other non-iPhone stories you might be working on — Microhoo, Facebook, Google, whatever — in the next few days so that after Memorial Day weekend you’ll be able to devote 100% of your attention to the 3G iPhone. As always Katie and her team will be developing angles for your stories and distributing prepared texts customized to your publication based on our analysis of your audience demographic and its interests. We hope you’ll take advantage of this offer and remain on our list of publications in which we advertise. Your advertising sales department will be glad to help you out on this and we urge you to work closely with your colleagues, as well as with us, to deliver the best experience possible to your readers. As usual, Goatberg and Pogue have agreed, sight unseen, to run glowing completely positive reviews of the 3G iPhone which will include the following words: “breakthrough,” “tremendous,” “awesome,” and “revolutionary.” In exchange they will be given devices ahead of everyone else so that they can run articles on the morning of June 9 and beat the rest of you by a day. What can I say? A deal’s a deal. I’m sorry if that hurts your feelings. Actually I’m not sorry at all. I don’t even know what that word means. Okay. That is all. Peace out.