We look like idiots in this battle with New York over a trademark


I told Katie this was going to backfire on us. Some group in New York called GreeNYC wants to use a logo (right) that looks kinda sorta maybe not really like our Apple logo. Wired has the story here. We’re trying to stop them. Which puts us in a fight against (a) a group of greenie do-gooders; and (b) a city with millions of people who we hope will buy products from our big shiny stores. Smart move, Apple lawyers. FWIW, the Jobsmeister voted nay on this because frankly I don’t think anyone is going to confuse a big, dirty, filthy, grubby, violent East Coast city with the clear, spare Zen-like tranquility of our retail temples. Frankly according to our research our Fifth Avenue store is now the #1 tourist attraction in New York, ahead of the Statue of Liberty and the Empire State Building. Even ahead of the Carnegie Deli. Nevertheless the legal big brains said we had to fight this or we could lose our logo or something. So we did it. I’m sorry. I really am. Wasn’t my fault. Just want to be clear on that.