See this article from InformationWeek which references some Fortune article where some MicroTard says they’re planning to do software for iPhone and adds, “The key question is, what is the value that we need to bring?”
Borg people, let me help you out on this. If you want to “bring value,” then shut down your awful company and go do something else with your lives. Like, right now. Okay? That would be quite possibly the single greatest act of philanthropy in the history of mankind. I’ve recommended it to the Beastmaster for years now. He listens politely and then changes the subject.