But you knew that already. See this story about a survey showing our brand is the “most inspiring” and “the one readers cannot live without.” Borg’s brand, meanwhile, was voted “the brand most readers wanted to argue with, and the one they most wanted to revamp.” I’m not making that up. You suck, Microsoft. You eat my friggin shorts. But who would have imagined, back in the day, when Woz and I were making these things by hand in my garage, that we’d find ourselves here today? Well, actually, I imagined that. Seriously. I did.