No kidding. See this article in Cosmopolitan, which I’m told is a magazine for women with eating disorders. Money quote: “Most guys are natural gadget lovers, and with sales of iPods and MacBooks skyrocketing, more men than ever are stopping by Apple boutiques. The vibe at the stores is conducive to man meeting too: You can check your email among cuties …”
I asked Ron Johnson about this and he says that in face he designed our stores to seem like nightclubs and make them cool places for random hookups. And yes, we paid for the story placement in Cosmo. We need to get more ladies into the stores and tone down the sausage party vibe.