Man I just knew people would bitch when we introduced new iPhone models and sure enough here come the whiners. You wonder why we didn’t announce at Macworld that we had new models coming? Well, think about it. I mean that would sort of takes all the fun out of it for us, doesn’t it? Yeah. Truth is, we like keeping you angry. It’s what builds customer loyalty. Sounds paradoxical, I know. But it’s true. You can look it up in psychology textbooks. Or you can just take my word for it. What’s that? You’ll take my word for it? Yeah. I thought so.