Can you tell when I’m lying? You totally can’t, right? That’s why I’m in marketing.

Much love and an extra ten dollars in your pay envelope this week to our marketing guru Greg Joswiak (right) for doing such a marvelous job of spinning difficult questions on our SDK for iPhone. See here. Money quote from Greg: “Of course what we want to make sure we’ve done is keep the phone safe and reliable, and that’s why it’s taken us a little while to get this SDK out.”

Of course this is ridiculous, but every time we say it people just nod as if it makes perfect sense. Honestly, it’s hilarious. If you only knew how fucked up the SDK actually is, even today, you’d be stunned. I’ve got guys down there who haven’t seen their families for months, and they still can’t make it work. They’re like, “Dude, this is really hard. Do you have any idea how hard this is?”

I don’t, of course, but I’ll tell you what. If they don’t get their shit together by the Solstice Holiday I’m going to roll up my sleeves and go down there and write the damn thing myself. Meanwhile, spin on, marketing people. Sing on, brother. Play on, drummer. Spin on.