CEO Alfred Chuang (photo right) says this is not a move intended to distract attention from the fact that BEA is under threat of being delisted for failing to file its quarterly reports on time but rather is an attempt to create a “new, bold, audacious image” for BEA as a company that is not afraid to change. But clearly it’s a copycat move based on the huge pop that Sun-now-Java got today. And it’s also part of this whole radical transparency, “let’s tell the world the truth about our company” theme that is sweeping high tech. According to Peter Oppenheimer, a bunch of other tech shops are thinking about ticker symbol changes, including CA and Silicon Graphics. No word yet on what names they’re considering.