Look at me! Look at me! Not the phone! Look at me!


Robert Scoble emerges triumphant from his hero’s journey into the depths of an Apple retail store. “I did it! I bought a phone! Look! A phone! I gave them a credit card and got it, just like that!” Note the overjoyed expression on the retail dope next to him. He’s setting a new record for looking bored while clapping. No doubt by this point this guy and all his colleagues were just so sick of Scoble they couldn’t wait to see him leave. Can you imagine? Scoble sitting there for three days doing an in-person version of twitter, telling everyone everything he’s doing at every minute? “Right now I’m live blogging and now I’m podcasting and now I’m vlogging and now I’m writing another blog item …” Good grief. Best part, from what I’m told, was when Scoble finally bought his phone and handed over his credit card and the clerk looked at it for a second and Scoble said, “Um, yeah. I’m that Robert Scoble.” Clerk, for the record, had no idea what Scoble was talking about.

Poor Scoble. Ever since he left Microsoft he’s getting less and less attention, and he can’t stand it. He’s like some retired ballplayer or washed-up rock star who can’t let go of the glory days. This too is from the Mercury News slideshow.