New, smaller retail stores

Here’s a first glimpse at an Apple worker putting the finishing touches on what we’re calling the new NanoStore, which we believe will be the smallest retail outlet ever built. We’re going to be on a very aggressive rollout for the next year, opening one new store a week, on average. The idea is that just as everyone else starts copying our spare, modernist look, we’re going to move to something more traditional. They zig, we zag. It’s how we stay two steps ahead.